About Us

Cotter Consulting is a boutique business consultancy working with micro to medium sized businesses to develop, execute and evaluate business plans and marketing strategies. We help our clients create clear, achievable and measureable action plans to grow sales, market share and profits. Our aim is to empower clients to confidently understand the levers affecting the bottom line, save time and deliver results.

  • Annette helped me gather my thoughts and weave them into a strategy that I have been able to develop into a comprehensive business plan. Thanks to Annette I have a clear path to growing my business and realising the potential of my ideas.
    Hugh Weir September 2016
  • I like the way you approach and prepare your work, the way you get stuck into it, and the way you communicate.
    Glenn G. May 2013
  • I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of your life as a champion'
    Muhammad Ali
  • Good marketing and branding of Cheese Photobooths. Business owners understand the target markets for their different products.
    Geelong Business Excellence Awards Judges Critique 2013
  • Thank you so much for your encouragement, enthusiasm & guidance to date. You are just the person I need to help keep me focused and motivated.
    Kate S. March 2014
  • At first we were skeptical... the branding exercise was so powerful, we cried... it was worth every cent
    Blossomtree Psychology Sept 2014
  • Our Business Buddy joins our team 2 days per week. Annette is adding value, saving dollars & improving team morale - win win win!
    Latitude Architects June 2014
  • Your brand pyramid & mood board assisted immensely in the logo & web design for a new client. The clear brief saved the client money and me hours of revision
    Rory F May 2014
  • Your presentation session today was brilliant and the feedback given was really positive
    Central Geelong Marketing / Training Excellence Geelong

What we do

Our most popular services are listed below... but let's get together and chat about your needs... we'll complete a questionnaire & a personalised quote will follow...

  • Annette helped me gather my thoughts and weave them into a strategy that I have been able to develop into a comprehensive business plan. Thanks to Annette I have a clear path to growing my business and realising the potential of my ideas.
    Hugh Weir September 2016
  • I like the way you approach and prepare your work, the way you get stuck into it, and the way you communicate.
    Glenn G. May 2013
  • I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of your life as a champion'
    Muhammad Ali
  • Good marketing and branding of Cheese Photobooths. Business owners understand the target markets for their different products.
    Geelong Business Excellence Awards Judges Critique 2013
  • Thank you so much for your encouragement, enthusiasm & guidance to date. You are just the person I need to help keep me focused and motivated.
    Kate S. March 2014
  • At first we were skeptical... the branding exercise was so powerful, we cried... it was worth every cent
    Blossomtree Psychology Sept 2014
  • Our Business Buddy joins our team 2 days per week. Annette is adding value, saving dollars & improving team morale - win win win!
    Latitude Architects June 2014
  • Your brand pyramid & mood board assisted immensely in the logo & web design for a new client. The clear brief saved the client money and me hours of revision
    Rory F May 2014
  • Your presentation session today was brilliant and the feedback given was really positive
    Central Geelong Marketing / Training Excellence Geelong

The Team

Annette Cotter is the principal consultant and has over 20 years experience in retail, corporate, property management and small business fields. To deliver the best results for your business, we can engage the most appropriate specialists in each field. Our Associates are independent professionals and cohesively work together to achieve the right outcomes for your business. The team come together to meet your needs, action your outcomes & deliver results - remember, we're in the business of your business!

  • Annette helped me gather my thoughts and weave them into a strategy that I have been able to develop into a comprehensive business plan. Thanks to Annette I have a clear path to growing my business and realising the potential of my ideas.
    Hugh Weir September 2016
  • I like the way you approach and prepare your work, the way you get stuck into it, and the way you communicate.
    Glenn G. May 2013
  • I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of your life as a champion'
    Muhammad Ali
  • Good marketing and branding of Cheese Photobooths. Business owners understand the target markets for their different products.
    Geelong Business Excellence Awards Judges Critique 2013
  • Thank you so much for your encouragement, enthusiasm & guidance to date. You are just the person I need to help keep me focused and motivated.
    Kate S. March 2014
  • At first we were skeptical... the branding exercise was so powerful, we cried... it was worth every cent
    Blossomtree Psychology Sept 2014
  • Our Business Buddy joins our team 2 days per week. Annette is adding value, saving dollars & improving team morale - win win win!
    Latitude Architects June 2014
  • Your brand pyramid & mood board assisted immensely in the logo & web design for a new client. The clear brief saved the client money and me hours of revision
    Rory F May 2014
  • Your presentation session today was brilliant and the feedback given was really positive
    Central Geelong Marketing / Training Excellence Geelong